Bakcell mobile app enters the era of AI-powered offers

The innovation and speed leader Bakcell has introduced new personalized offers to
customers in its mobile application by using artificial intelligence (AI) technology. These
AI solutions analyse subscribers’ calling and internet usage habits to tailor campaign
and tariff plans suited to each user.

The campaigns and tariff plans, generated through behavioural analysis, are delivered
to users in the form of notifications. This innovation allows customers to optimize time
while benefiting from customized offers designed specifically for them.
Committed to customer satisfaction, Bakcell continuously delivers innovative solutions
tailored to its users’ evolving needs and expectations. By making technology an integral
part of the everyday user experience, Bakcell successfully pursues its customer-centric
development strategy through products and services based on modern technologies.

About Bakcell
Bakcell is Azerbaijan’s first and largest private telecommunications operator. Today, the
company serves over 3 million customers with high-quality, high-speed telecom
services. Through AI-powered innovations and smart solutions, Bakcell actively
supports the country’s sustainable development and remains one of the biggest
investors in Azerbaijan’s non-oil economy.

Bakcell is part of NEQSOL Holding, an international group of companies operating in
various sectors such as telecommunications, energy, high technology, and construction
across multiple countries.