Bakcell participated in PwC Annual CEO Survey

Klaus Mueller, CEO of Bakcell, took part in PwC Annual CEO Survey, which reflects the perspectives of business leaders from around the world on economic, technological, and strategic issues. 

In an interview with PwC Azerbaijan representatives, Klaus Mueller shared his views on the trends shaping the country’s accelerating digital and technological transformation. He highlighted the power of innovation in reshaping the telecommunications and technology industries, the expanding applications of artificial intelligence, and the new opportunities emerging from global trends. Klaus Mueller emphasized the importance of agile adaptation to a constantly evolving technological landscape and the need for cross-sector collaboration in building a future-oriented national ecosystem. 

“Innovation and artificial intelligence form the core of Bakcell’s growth strategy. Through consistent and strategic efforts in this direction, we aim not only to enhance our products and services with cutting-edge solutions, but also to contribute to the development of Azerbaijan’s digital future.” he stated. 

The survey conducted by PwC Global, captures the perspectives of leading company executives across countries on economic conditions, sustainability, technological advancement, and future outlooks. The results of a survey involving executives from 4,701 companies across 109 countries in 2024, were presented during the World Economic Forum held in Davos, Switzerland. The 2025 edition of the survey placed particular emphasis on digital transformation, the impact of artificial intelligence, and sustainable development as key focus areas.