Fine art from an iPhone?

"You have the dark room in your pocket," says Pierre Le Govic, the Paris-based founder of Out of the Phone, the world's first publishing house dedicated to mobile photography.

This month, Out of the Phone follows its debut publication, last year's book of mobile photos from two-time Pulitzer Prize-nominated photographer Richard Koci Hernandez, with Out of the Phone: The Mobile Photo Book 2014, a diverse selection of 100 Instagram images taken by users from 25 countries.

Democratizing photography

Before founding Out of the Phone in 2013, Le Govic ran a fine art photography printing company that counted Daido Moriyama and William Eggleston as clients. He first started following mobile photography on Instagram in 2011, and was surprised and impressed by the quality of work that hobbyists were creating.

"Now there are many well known photographers who use the platform, but at the very beginning, there were many people who didn't know so much about photography, and these were the kind of people that I wanted to showcase," he says. "But on the other hand, it was also something confusing because there are too many images."

The desire to curate what he was seeing, coupled with a longtime ambition to create books, led him to give publishing a try.

While Le Govic had preselected a number of established photographers to feature in this year's inaugural anthology (he's hoping it will become an annual publication), he also gave Instagram users the chance to put themselves up for consideration, using the hashtag #outofthephone to nominate their best works. He was astounded to receive over 20,000 submissions.

What was he looking for in a successful entry? Technical skill was understandably important, but Le Govic says he also sought something less tangible.

"At the end, what is important is the story and the sensibility of the photographer ... It's a mix between a good story, a good composition," he says. "Photography, for me, is a sort of fresh air, a way to look at things differently. So I'm looking for that sort of feeling when I look at pictures."

(CNN)