Lionel Messi is an icon of world football...

If he wasn't expensive enough through goals alone, news of his marketability will perhaps scare away any more potential suitors as Barcelona bosses further hailed their star man.

'[Messi] is a very strong player and is the icon of world football,' Braida told Radio Anch'io Sport. 'He sells lots of shirts around the world, it's extraordinary. 

Earlier in the season, there had been speculation over a potential exit for the Argentinian superstar. 

Rumours of a bust-up with coach Luis Enrique circulated, but they have been put to bed and Messi has helped the team to the top of La Liga.

For much of the season, Real Madrid held the top spot in Spain, but last week Barca overtook them ahead of next weekend's El Clasico. 

(dailymail.co.uk)