Azercell CEO Outlines Vision for Inclusive Digital Transformation at M360 Eurasia 2025

The M360 Eurasia 2025 forum, held on May 21–22 in Tashkent and organized by the
GSMA, brought together top leaders from across the telecommunications and technology
sectors to shape the future of digital connectivity in the region. The event focused on the
policies, investments, and partnerships essential for driving inclusive digital growth across
Eurasia.

Azercell Telecom CEO Zarina Zeynalova delivered a keynote address at the forum, joining
a distinguished lineup of speakers, including Uzbekistan’s Minister of Digital Technologies
H.E. Sherzod Shermatov, GSMA Director General Vivek Badrinath, and ITU Deputy
Secretary-General Tomas Lamanauskas.

In her address, Zeynalova emphasized: “The digital transformation journey knows no
borders. It is a shared endeavour—one that demands a unified vision, regional
cooperation, and collective action.” She reflected on the outcomes of the two previous
M360 Eurasia forums hosted by Azercell in Baku and encouraged participants to maintain
the momentum.

Later, speaking at the opening panel titled “Unlocking Eurasia’s Digital Potential,”
Zeynalova highlighted Azercell’s large-scale RAN modernization and Aztelekom’s “Online
Azerbaijan” project as examples of successful infrastructure investments advancing
Azerbaijan’s digital transformation agenda.

She stressed the importance of investing in infrastructure resilience, next-generation
networks, artificial intelligence, and - most importantly - human capital. “Our ambition is to
foster a future-ready digital ecosystem powered by innovation and human talent,” she
stated.

Throughout the event, leaders underscored the strategic significance of cross-sector
collaboration and next-generation connectivity in driving regional prosperity, improving
public services, and enhancing digital sovereignty. M360 Eurasia 2025 reaffirmed the
region’s vital role as a digital bridge between Asia and Europe.