Why Isis will hate it if we start calling them Daesh?

In today’s i newspaper, Tasmina Ahmed-Sheikh, SNP MP for Ochil and South Perthshire, wrote:

I’ve been encouraged over the past week to hear an increasing number of MPs from across the House of Commons refer to 'Daesh' when referring to the group previously called by nearly everyone 'Islamic State'.

I was particularly pleased by the more thoughtful response I received from Michael Fallon, the Defence Secretary, to my question in Parliament on the Government’s own terminology, who went further than David Cameron did.

Mr Fallon said:

I have a lot of sympathy with that view. Of course, our interlocutors in the Gulf and our coalition allies refer to it as Daesh, and as the Prime Minister reported on Monday, we have now got the BBC to move away from calling it any kind of state.

I have referred to it in shorthand as Isil, and it may be too late to replace 'Isil' with 'Daesh', but the hon. Lady is right to say that we need to reflect on it and not to confer any further legitimacy on Isil.

Daesh, an adapted acronym of their Arabic name - Dawlat al-Islamiyah f'al-Iraq w Belaad al-Sham - is similar to another Arabic word - das - which means 'to trample down' or 'crush', which could therefore be the source of their dislike.

The group hates it so much, in fact, that they have reportedly threatened to cut out the tongues of anyone who uses it in public.

Last week the head of the BBC rejected calls to drop the use of the term ‘Islamic State’ in reports, saying that the BBC must be fair to Isis in its coverage of the terrorist group.

Lord hall dismissed a letter signed by 120 MPs demanding that the BBC stop using the term on the grounds it gives undue credibility to the Islamic extremists, saying the BBC would "redouble our efforts” to use caveats such as "so called Islamic State group”.

In January, Australian Prime Minister Tony Abbott said:

Daesh hates being referred to by this term and what they don't like has an instinctive appeal to me.

I absolutely refuse to refer to it by the title that it claims for itself [Islamic State], because I think this is a perversion of religion and a travesty of governance.

I would strongly counsel people against ever using the presumptuous title that they have given themselves.'

(independent.co.uk)